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Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup f the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash. The Alpha 7C is the worldf s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the worldf s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection . f ±We are committed to creating the best tools possible, based on the needs of our customers,f said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. f ±The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.f New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design The new Alph
Alpha 7C Full-Frame Compact Mirrorless Camera (Black) – Rechargeable Battery NP-FZ100 – AC Adapter – Shoulder Strap – Body Cap – Accessory Shoe Cap – USB-A to USB-C Cable (USB 3.2) – Lens Cap – Lens Rear Cap – Sony 1 Year Limited Warranty – 128GB SDXC Memory Card – GE NP-FZ100 Battery – Compact Charger – Peak Camera Cuff Wrist Strap – Alpine Shoulder Bag
Optimized for vloggers and youtubers
Supports 4k30p
IBIS functionality
USB Type-C
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